Birthday, a special occasion or Just Because—there’s always a reason to create a WTF! moment!

 

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About Us

At What The Flowers, we don’t just sell flowers—we create WTF moments. Our bold, funky style flips tradition on its head, proving floristry can be fresh, fearless and unforgettable. Flowers aren’t just pretty, they’re powerful: a way to spark joy, send a statement, and connect with people in the most creative way.

Who We Are

We’re a powerhouse team with over 40 years of combined experience in floristry, design and innovation. After a decade working side by side, we joined forces to build a flower brand that’s anything but ordinary. From hand-delivered bouquets across Blackpool and the Fylde Coast, to nationwide letterbox flowers, boxed VIBES, and subscription services, we deliver blooms with attitude.

What We Stand For

  • Creativity Without Limits – We break the mould of old-school floristry with trend-led designs that turn heads.

  • Sustainability Matters – Seasonal choices, responsible sourcing, and thoughtful gifting are at the heart of what we do.

  • Emotional Impact – More than décor, our flowers inspire confidence, boost wellbeing, and say what words sometimes can’t.

  • Community & Connection – With our What The Flower Club, seasonal workshops and creative collabs, we’re building a movement that brings people together.

The Future of WTF

We’re not here to play it safe. We’re here to reinvent how flowers are experienced, gifted, and remembered. From our signature VIBES collection to Heart To Bloom (our specialist funeral floristry) and WTF! Warehouse (our supplies for DIY-ERS, stylists & creatives), the revolution is only just beginning.

WTF is here to stay. We’re bold, we’re different, and we’re bringing the flower revolution nationwide.


 

About Us

At What The Flowers, we don’t just set the vibes—we give them meaning.

Our bold, funky style creates unforgettable WTF moments, challenging the idea that flowers are old-fashioned or predictable. We’re here to reinvent flower-gifting, making it a fresh, exciting experience for the next generation. Whether it’s for self-expression, mental well-being, or simply breaking the mould, we believe flowers should be anything but ordinary.

Who We Are

With over 40 years of combined experience, our powerhouse duo—friends and colleagues for over a decade—have teamed up to deliver vibrant, trend-setting flowers for every occasion. From epic boxed arrangements to letterbox legends and subscription services for home and work, we bring the unexpected with every bloom.

We’re more than florists—we’re experience-makers. We create WTF moments that leave a lasting impact, turning flowers into something you feel, not just something you see.

What We Stand For

🌱 Creativity Without Limits – Flowers should be bold, expressive, and unexpected. We break the rules of traditional floristry to bring you something truly unique.

💚 Sustainability & Thoughtful Gifting – We carefully select seasonal and responsibly sourced flowers and plants, ensuring our products are as kind to the planet as they are to you.

🎭 Emotional Impact – We believe flowers can do more than just look pretty—they can spark joy, support mental well-being, and make a statement.

🤝 Community & Connection – Our soon to launch--What The Flower Club will burst with, seasonal workshops, and exclusive membership perks, we’re creating a space where people can come together, share creativity, and be part of something bigger.

The Future of WTF!

We’re on a mission to shake up the flower industry, making floristry more exciting, accessible, and meaningful. Whether it’s expanding our signature VIBES collection, launching new WTF collaborations, or creating innovative workshops that inspire the next generation of floral creatives, the future is full of colour, fun, and fresh ideas.

One thing’s for sure—this is just the beginning. WTF is here to stay, and we’re bringing the flower revolution with us.

The opening hours:
Mon-Thurs 9-4
Fri 9-3

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What The Flowers - 61 Mowbray Drive, Blackpool, Lancashire, FY3 7UN - Tel: 01253 366050

The Opening Hours: Mon-Thurs 9-4, Fri 9-3, Sat 10-12
© Copyright - All Rights Reserved.

 

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What The Flowers
61 Mowbray Drive, Blackpool, Lancashire, FY3 7UN
The Opening Hours:
Mon-Thurs 9-4
Fri 9-3

Site Map | Privacy Statement | Cookie Policy | Terms of Use | Delivery | About Us |  Contact Us


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© Copyright - All Rights Reserved.